Injecting your authentic message into your brand.

If you’ve spent enough time here, you’ll know that what really makes my soul sing is creating yummy visuals! As you can imagine when I set out to design my own brand I was itching to get onto pinterest and gather beautiful imagery to inspire my business visuals. I was ready to immerse myself in all things mood board. However this enthusiasm I am sure many of you share with me, needs to be grounded in an understanding of your brands story and message. When you rush into visual branding without first considering your underlying message you may be forfeiting the very thing you are setting out to do. Creating an identity.

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Lillian Gordon
5 Tips to help you write from your heart.

In the pursuit of running an authentic business that makes your soul sing, writing is an invaluable tool that can see your clients and customers biting and the bit for more - it just takes a little heart. Have you ever read something that just struck a chord with you? Gave you a surge of inspiration? Made you hungry to learn more? and wonder how you could possibly be a part of what they do? That kind of pull you experienced comes from heartfelt writing.

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Lillian Gordon