Branding beyond your business: How to brand your programs, courses and serviced

I put a lot of emphasis on branding your business. After all, I am a brand designer.But what I haven’t covered quite yet is creating a “sub-brand” for your offerings. That is, until now.Because while each program, service, or course should take on the overall aesthetic of your business’s brand, each one should have it’s own distinct style so it’s easily recognizable.Striking that balance can be a little bit tricky, but it can also be a lot of fun. So in today’s post, I’m guiding you step-by-step through how to brand your course, program, or service.

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Lillian Gordon
Common mistakes that you might be making with your logo and how to fix them

Designing your logo is one of those things. It looks easy and then it ends up being more difficult or at least more time consuming than you thought. Although (in my opinion, your logo is definitely not the most important component of your visual identity) if you are going to take the time to create one, you might as well do it right. Here are 7 common mistakes I see coaches making and exactly what you can do to solve them.

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Lillian Gordon
7 Ways to create a more your brand look more professional - even if you are DIY-ing

In the early stages of your coaching business, I encourage you to take the DIY approach to things. This enables to you get out there and test and measure what works for your brand and what doesn’t before you invest in professional design. However that doesn’t mean that you can’t create a professional looking design from the get go. Here are my 7 tips to making your brand look more professional.

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Lillian Gordon